Grow your Brand.
Keep your essence.

Business Strategies for Small Brands

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marketing

/awareness/

sales

/acquisition/

growth

/retention/

“It’s the essence, the soul, that make people fall in love with small brands. Yet everyone is being pushed the same overwhelming tips online.”

Our commitment

Unfortunately, there is no one shoe fit all. Luckily, it doesn’t have to be all that confusing either.  Moondey is a boutique growth consultancy created to help turn your idea into a successful business. The core of our work lies in tailor-made growth strategies for optimal growth, without losing the essence of your brand. We have supported brands in taking their first to-market steps as well as boosted growth of market-present brands. Regardless of the stage of your business, we have the right solutions.We help set you up for success through a full-cycle approach. We are committed to creating business strategies for your marketing, sales, and growth build around the soul of your brand, aligning vision with success.

“There are so many great ideas out there, and most of them never see the light of day.”

Our services

What we do

Moondey helps small brands understand their market and client, starting by looking at what isn’t working and what can be improved. From an initial analysis, we move onto the strategy and solution creation, and finally, for those that want, we offer ongoing consulting and reviews.

Marketing

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Sales

In a competing market, you can only win when you know who you’re competing againts. Understanding your market, your competitors, your customers, and your ecosystem is by far the most important part of laying a strong foundation to build your brand from.

Growth

Strategy is by far the most important pillars to a solid business base. Unfortunately, it’s also the most misunderstood, overcomplicated, confusing part of many businesses. We belive less can be more, and that your essence is the key to the strategy, not the other way around. Choose between a marketing strategy, a sales strategy, a business strategy, or a complete holistic strategy fully adapted to your business and needs.

Offers

Where to begin

There’s no standard package. We start by understanding your business, then build the proposal around what we find. Here’s what we have to offer:

Workshops

A focused session on one part of your business, with something usable by the end.

Assessments

A full read on where your business, marketing and sales stand today. What’s working, what’s outdated, and where the bottlenecks are.

Review Packs

Recurring reviews that keep the strategy honest as the business changes. Monthly or quarterly, with actions each time.

Ongoing Consulting

Full-cycle strategy, built and delivered alongside you, with weekly sessions, reviews, and support built in.

Every engagement starts with a conversation. 
We’ll tell you where to start. Even if the honest answer is that you’re not ready yet.

PROCCESS

how we work

Four stages, start to market. Every one of them built around your brand’s essence.

01

Discovery Call

30 minutes. No pitch, no pressure. We work out where you are, where you want to go, and whether we’re the right fit for each other.

02

APPROACH DEFINITION

We audit your situation, identify the highest-leverage opportunities, and present a tailored approach for your phase of growth.

03

STRATEGY INITIATION

We build the strategy, set milestones, and get to work. Weekly sessions throughout, with monthly and quarterly reviews built in.

04

GO TO MARKET

We track, measure and refine. Reviews for six months post-project so what we built keeps working — and growing.

What does working with us look like?

We believe that strategies only work when aligned. Which is why the start, mid, and end-point is the core of your brand. Regardless of how far you’ve come in your business growth, we are guided by the north-star; your essence. Because this is what’s unique, this is what sells, and this is what will make people stay. All we need to do, is build the righgt system to make that be more than enough to have your business up and running.

Who is this for?

Moondey is created for the small business owener with a creative idea, the one that knows they have an offer that people would love, but simply has gotten lost in the big sea of marketing, sales, and business advice. This is the space for the business owner that is ready to sit down, analyze the current strategy, and identify what would work for you. 

Not sure where to start?

Take 5 minutes to answer 10 questions and get 1 recommendation.

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behind moondey

The person you’ll be talking to

Elisabeth is a business ans creative lover who has spent years working with small, medium and corporat businesses. Having experienced the market from a marketing role, sales roles, and post-sales roles, she realized she was finally equipped with the skills needed to live out her passion; helping small brands find their footing on the market, and help them thrive. Though this might sound very noble, it’s quite a selfish goal. See, the more small brands Elisabeth helps thrive, the more diverse market we’ll live in. Moondey’s vision is based on Elisabeth’s dream; to see the return of streets full of small businesses, all with their unique expression of art, color, and life.

the weekly question

One question a week. That’s it.

Every Tuesday we send a single question about your business, the kind a strategist would ask on a call. Sit with it for five minutes. Most people find the answer is the work.

Tuesdays. One question. One step forward.

Past questions

What do your ads tell you about your website?

When did you finish your last campaign? Was it on META or Google? what was the CTR? Did you direct them to your website? What was the website traffic increase? What was the conversion increase? All of these questions, are the first things you need to look at when determining the success of your ads, and more importantly, identity what your next area of improvement is.